World’s Last Blockbuster Releases Super Bowl Commercial on VHS “Until The Bitter End”

The streaming wars may be over but one final battle remains.

Blockbuster is releasing its first commercial in a decade in a Super Bowl stunt developed with Atlantic New York. On Feb. 12, a Big Game watch party will be broadcast live from the store in Bend, OR, where the commercial will be played on VHS. The commercial features an apocalyptic vibe and emphasizes the special tangible experience of browsing the shelves and discovering something new. People can rent the commercial for $2 a day at the Dish-owned Blockbuster.

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