The 2023 Super Bowl ad trend is brand partnerships

This year’s Super Bowl is shaping up to be a historic one, with brands teaming up to create unique partnerships to stand out among the competition. From General Motors and Netflix to Molson Coors and DraftKings, and Michelob Ultra and Netflix’s golf docuseries; brands are leveraging the power of collaboration to rise above the rest and create truly memorable, engaging campaigns.

Read more at AdAge

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