Pepsi Unveils New Improved Zero Sugar Formula and Return to Super Bowl Ad Lineup
Pepsi has released a new and improved Pepsi Zero Sugar formula, which uses a new sweetener system to create a more refreshing and bolder taste profile. To prove to consumers that zero never tasted so good, Pepsi is giving away up to 10 million FREE Pepsi Zero Sugars during the NFL Playoffs and Super Bowl. Additionally, Pepsi is releasing new commercials, confirming a Super Bowl campaign and rolling out retail promotions across the country.
“At Pepsi, we put our consumers at the forefront of everything we do,” said Todd Kaplan, Chief Marketing Officer – brand Pepsi. “Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the zero-sugar category. The product is truly a breakthrough as it is the best zero sugar cola we’ve ever had – period. We’re so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves.”
While the new Pepsi Zero Sugar formula rolls out across the United States, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels.
Some of the campaign activations around the new and improved Pepsi Zero Sugar include:
- National Television Commercial: Airing throughout the NFL Playoffs the brand is releasing new commercials, available in English and Spanish, celebrating the new and improved taste – see here;
- Super Bowl LVII: Confirmation of a new Super Bowl campaign for Pepsi Zero Sugar, the Pepsi brand’s first in three years;
- Pepsi Zero Sugar Giveaway: Offering up to 10 million FREE Pepsi Zero Sugars, proving to consumers through taste and trial that zero never tasted so good – text “FREE PEPSI” throughout the Playoffs and “FREE ZERO” during the Super Bowl to 81234 to get a free Pepsi Zero Sugar. Rules here;
- Retail Partner Promotions: Pepsi Zero Sugar will be prominent with key partners for retail promotions rolling out across the country throughout the year.