Heineken 0.0 Promotes Sobriety at the Super Bowl with Paul Rudd
Heineken 0.0 is teaming up with Marvel and actor Paul Rudd to bring non-alcoholic beer to the Super Bowl. The commercial will feature Rudd as Ant-Man, celebrating sobriety and starting a conversation about drinking responsibly. This is Heineken 0.0’s first time advertising at the Super Bowl, and they are hoping to break the monopoly of alcohol in the Super Bowl scene while promoting the February release of “Ant-Man and the Wasp: Quantumania”. The commercial will show Ant-Man taking a break from his superhero duties and enjoying a non-alcoholic beer, demonstrating that you can still be heroic and productive while sober.