Exploring the Different Tactics of Upcoming Super Bowl Ads

With the Super Bowl just around the corner, advertisers are already preparing for the big game. Brands like Doritos, PopCorners, and Hellman’s are taking different tactics to build maximum audience impact. Doritos are riding the wave of the popular social media platform TikTok and creating a contest for their upcoming Sweet & Tangy flavor. PopCorners are taking a nostalgic approach, reviving Breaking Bad anti-hero Walter White in a teaser for their ad. Lastly, Hellman’s is taking a humorous angle to fight food waste. On Super Bowl Sunday, there will be plenty of excitement not just on the field, but off it as well.

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