Workday Super Bowl 2023 Ad Teaser with Ozzy Osborne
Workday, an enterprise software company, is making their Super Bowl debut with an ad starring rocker Ozzy Osbourne, as a business-suited, tie-wearing new employee who is determined to shake up the office. Joan Jett, Gary Clark Jr., and other musicians will also appear in the commercial.
The spot was directed by Jim Jenkins and developed by Ogilvy. The commercial is Workday’s attempt to raise awareness of how it can help businesses succeed in modern times. It reflects the evolution of the brand and supports their next stage of growth.
“More than 50% of the Fortune 500 rely on Workday every day to manage their two most important assets — their people and their money. We are the digital backbone for businesses and are mission critical in helping organizations transform and succeed. Put simply, at Workday we are shaping the new world of work.” Pete Schlampp, Workday chief marketing and strategy officer, adds: “This ad reflects the evolution of our brand over the past 17 years to where we are today, and supports the next stage of our growth. With more than 60 million people using our products, we are a household name. We see being part of the Big Game as an immense opportunity to show up for and entertain new and diverse audiences.”