Squarespace’s Ninth Super Bowl Ad Inspired By Origin Story

Squarespace is returning to the Super Bowl in 2023 to celebrate their 20th anniversary. The website-building platform’s 30-second ad, produced and partially directed in-house, will feature a celebrity yet to be named. Squarespace’s Chief Creative Officer David Lee says that the company found humor in their original pitch for Squarespace, which served as a piece of inspiration for the campaign.

This year marks Squarespace’s ninth Super Bowl ad and their fourth consecutive year appearing in the game.

Here’s a few of their other campaigns.