Booking.com Buys Ad in 2023 Super Bowl

Booking.com has announced their plans to return to the Super Bowl with a 30-second commercial in the fourth quarter of the game on Feb. 12th 2021, in order to capitalize on the post-pandemic travel demand.

This is the second consecutive Super Bowl ad buy from Booking.com. Last year, the ad featured Idris Elba helping travelers. Idris’ appreciation for the values of the company, the light-hearted nature of the message and love of travel made hime want to be their spokesperson for the year. It’s unknown if he will be back in 2023.