‘Transformers’ Sequel, ‘Ghost in the Shell’ Get Game-Day Play
Almost every Hollywood studio will air ads during Sunday’s pregame show and the game itself, where a 30-second spot costs a pricey $5 million.
Transformers: The Last Knight will be among the upcoming Hollywood tentpoles advertised during Sunday’s Super Bowl game on Fox, Paramount confirmed Tuesday.
The studio also will air a spot for Ghost in the Shell during the pre-kickoff festivities. The pregame has become a popular destination for Hollywood, since the price tag is less.
The high price of $5 million is not deterring Hollywood studios from buying time. Every studio except for Warner Bros. will have a presence on game day, but Paramount is the only one so far to confirm which titles it will be advertising.
Read More at Hollywood Reporter