2022 Super Bowl Ads – Who’s buying what

Here’s the updated look into the commercials that will appear during Super Bowl LVI (56) broadcast on NBC February 13, 2022 from SoFi Stadium in Los Angeles, CA.

We will keep this updated with the latest news and videos.

— SPOILER ALERT —

If you want to keep the new ads a secret, don’t read any further.


Anheuser-Busch InBev

The brewer retains its exclusive alcohol ad rights to the game, but has not revealed details of the buy.


Avocados From Mexico

Back in 2022 after sitting on After sitting on the sidelines for the Big Game in 2021, Avocados From Mexico (AFM), the number one selling brand of avocados in the United States, has announced its official return in February 2022. The beloved brand, which has previously had six Big Game television advertising campaigns, will produce a 30-second spot on advertising’s biggest night and execute a 360 integrated campaign to support the number one consumption period for avocados. 

AFM’s previous Big Game campaigns were not only the first in the industry but have won multiple accolades and media recognition for their unprecedented performance, particularly in the digital world. AFM is the only Big Game advertiser to hold the number one (2018) or two spots in the “Best Super Bowl Digital Campaigns” based on the Merkle Report, for five consecutive years. And, over the past six years, AFM’s Big Game spots have generated a staggering 41.6 billion brand impressions. 

An Immersive and Shoppable Digital Experience

The brand is deploying a robust multichannel digital campaign designed to drive brand awareness and engagement across all key social platforms, while also increasing purchase intent and placing avocados on the digital shelves of 40 retailers.

At the center of AFM’s digital activation is the House of Goodness. Hosted by former New Orleans star quarterback and football legend, Drew Brees, the House of Goodness will give visitors a first-hand look into the “always good” world of avocados. The virtual home features several spaces and unique experiences that consumers can navigate through, including taking a selfie with Drew Brees, watching the brand’s Big Game TV spot, discovering new guacamole recipes, and purchasing avocados directly at the many shoppable touchpoints across the experience. House of Goodness visitors can also enter a sweepstakes for a chance to win their very own “House of Goodness” with a $100k Smart Home Makeover.

To learn more about AFM, visit www.avocadosfrommexico.com, Facebook (www.facebook.com/AvocadosFromMexico) or Twitter (@AvosFromMexico).


Booking.com

Booking.com,the travel site, will air a 30-second ad in the fourth quarter of Super Bowl LVI.

Horses & Mules handeled the creative for the commercial, while Mindshare handled media buying.


Crypto.com

First-time Super Bowl advertiser.


Doritos

Frito-Lay announced a media buy during Super Bowl LVI for Doritos and Cheetos.

Frito-Lay, the company behind the über-popular flavor, is bringing two of its iconic brands together — Cheetos and Doritos — for the new Flamin’ Hot spot, highlighting Cheetos Flamin’ Hot Crunchy and the new Doritos Flamin’ Hot Cool Ranch.

PEOPLE has an exclusive first look at the commercial, and the A-List superstar talent holding the spicy, cheese-flavored snacks for the camera.

Right now, the identity of the spokesperson is being kept under wraps, though there are plenty of clues to get the guessing going.


DraftKings

Returning with a more creative ads than what was run in 2021

https://www.ispot.tv/share/teSH


Expedia

Expedia Group Inc. is advertising in the Super Bowl as the travel industry hopes for a more robust rebound and the company seeks to breathe new life into its brands.

The company will run a commercial for its Expedia booking site during NBC’s telecast of the Super Bowl on Feb. 13, and will showcase its vacation-rental marketplace Vrbo in a pregame ad. Other brands at Expedia Group include Orbitz, Hotwire and Hotels.com.

“We’ve been sitting at home ordering stuff from Amazon, and probably buying more crap than we really need. But it’s because we haven’t been able to invest in experiences,”said Jon Gieselman, president of Expedia Brands. “The Super Bowl spot asks that question, ‘Do you want to invest in more stuff, or experiences?’”

The ads will introduce new creative approaches for Expedia and Vrbo.


FTX

The cryptocurrency exchange platform will use the game to “help educate consumers on crypto and assure that it is safe and accessible to everyone.”


GM General Motors

Automotive brand General Motors will air their thirdconsecutive Super Bowl spot during LVI according to Ad Age.

Last year GM released two ads for the game.

Will Ferrell starred in a spot featuring electric vehicles that placed fourth in our annual poll in 2021.

Another centered around actor Timothée Chalamet as Edward Scissorhands promoting the Cadillac Lyriq.


Lay’s

Returning to the game after 17 year hiatus. M. C. Hammer was their star in 2005.


Nissan

One :60 second commercial in its return to Super Bowl advertising since 2015.

The new 2022 ad called “Thrill Ride,” is expected to be more lighthearted than serious, with the goal of entertaining viewers.

Nissan outlined its plans, saying it plans to run “a 60-second ‘comedy thriller’ created to celebrate the brand’s newly completed product revitalization,” per a release.

That spot will feature stars the all-new 2023 Nissan Z, the all-new 2023 Nissan Ariya electric crossover, and “a host of famous faces” including Nissan Brand Ambassador Brie Larson.


NFL

The NFL will have a spot during the game. In 2019 their “100th Season” commercial topped our annual poll.


Pringles

The stacked chip brand will have a 30-second spot for the fifth consecutive year.

“We’re excited to kick off another year by bringing something fun and completely new to our dedicated Pringles fan base and Big Game viewers,” Gareth Maguire, senior director of marketing for Pringles, said in a statement.

Last year they kept up their stacking flavor combinations concept.


QuickBooks

In it’s first branded spot, the Intuit-owned brand will run a 30-second commercial in the fourth quarter of the game. The creative is expected to be part of its new “Easy Start” campaign.


Rakuten

30-second commercial in the first half of the game for the first time Super Bowl advertiser.


Squarespace


Taco Bell

Their last Super Bowl commercial was in 2020 and was for Facebook Groups. No new details yet.

Celebrating its 60-year anniversary this year,

The restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live Más.”

Though the brand was mum on specific details about the theme of the ad, it did say that Deutsch LA was a production partner and the fully integrated campaign will include work from Edelman and Spark Foundry.

Taco Bell made its last Super Bowl appearance in 2016, airing a 30-second spot, created by Deutsch LA, that premiered during the first quarter of Super Bowl 50. Titled “Bigger Than Fútbol,” the ad featured star athletes James Harden and Neymar.

Before then, Taco Bell had previously taken a three-year break, releasing a spot for Super Bowl 47 in 2013 titled “Viva Young.” That ad saw the single biggest spike in mentions of a brand on social media with 32,262 related posts per minute, according to Attensity Media.


Meta (formerly facebook)

Their last Super Bowl commercial was in 2020 and was for Facebook Groups. No new details yet.

The appearance is the company’s return to the Super Bowl after a one-year absence. In 2020 Facebook debuted a 60-second spot promoting Facebook groups with cameos from comedian Chris Rock and actor Sylvester Stallone.


Toyota

It’s 6th Super Bowl ad in a row. Last year was part of our Top 5 Ads of 2021 and featured paralympian Jessica Long.


TurboTax (Intuit)

The brands 9th consecutive Super Bowl ad. In 2021 they ran this off-beat spot.


Vroom

Returning advertiser will have one :30 second spot.


Wallbox

Electric Vehicle charging brand Wallbox is airing its first-ever commercial during Super Bowl LVI. 

“We are at the Super Bowl because our consumers are at the Super Bowl,” said CMO Bárbara Calixto. “This is going to be such an important gadget in people’s lives. It’s like having your own gas station in your house.”

The 15-second ad will air during the second quarter.


WeatherTech

Returning 9 time advertiser will have one :30 second spot in the first half.

Last year the brand rand two spots. “We Never Left”, and “Family”


Here’s some other places where you can find the latest news.

https://www.adweek.com/brand-marketing/super-bowl-lvi-ad-tracker-updates-on-all-the-2022-commercials/

https://adage.com/article/special-report-super-bowl/regularly-updated-list-all-brands-super-bowl-lvi/2377511

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