Fiat Chrysler Keeping Super Bowl Ad Secret … Again

Fiat Chrysler Automobiles is returning to the Super Bowl for the seventh consecutive year, with two new commercials that will air after the half-time show and at the beginning of the fourth quarter. 

Chrysler, unlike most companies, tries to keep almost all details of its Super Bowl commercials secret — a strategy that contrasts with the aggressive social media campaigns, teaser ads and full release of commercials that many other companies use to promote their campaigns.

The automaker, has used this strategy and has become known for some of the most memorable Super Bowl ads in recent years, like “Halftime in America” with Clint Eastwood, and Eminem’s Super Bowl Commercial “Imported From Detroit”.

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