Amy Schumer, Seth Rogen Tease Super Bowl Ads – NBC New York
With almost two weeks still to go until Super Bowl 50 kicks off in Santa Clara, CA, big name advertisers are already hyping the rollout of the ads they hope will become event classics.
Ad space during the biggest game of the NFL season comes at a premium price – a 30-second Super Bowl 50 ad spot is selling for as much as $5 million, according to Fortune. That’s a lot of money to push beers, cars and potato chips, but when the NFL championship airs on Feb. 7 on CBS, advertisers can expect to have their product in front of over 1 million consumers (last year’s game drew 114 million viewers).
Promoting a product during the Super Bowl also comes with great expectations from audiences wanting to be wowed each and every year. Ad campaign directors attempt to go bigger and better, adding more wow factors, comedy, or embracing emotion to root their brand in the minds of Americans.
First to tease this year’s campaigns are Anheuser-Busch (the event’s exclusive beer sponsor for the 28th straight year), giving a peek at ads for Shock-Top’s Super Bowl debut, and the return of Bud Light.
Amy Schumer and Seth Rogen are hoping Americans will come together under the Bud Light Party as they prepare for what looks like a political rally, while Shock Top readies to make its Super Bowl debut with a little help from comedian T.J. Miller.
Also making a Super Bowl debut is LG Electronics with a little help from producer Ridley Scott and actor Liam Neeson.
A year after its Super Bowl debut, website development company Wix is back with the first 20-second teaser to the “Kung Fu Panda 3” tie-in spot produced by DreamWorks Animation.