Fiat Chrysler Announces Super Bowl Ad Plan

Fiat Chrysler Automobiles will blanket the Super Bowl with five ads for its Jeep and Ram brands, the automaker announced today. The ad buy represents a record number for the automaker in the game and ties it with Anheuser-Busch InBev for the most ads run by a single marketer in this year’s Super Bowl, based on what brands have confirmed so far. The automaker will run one ad in the first quarter, two in the second quarter and one each in the third and fourth quarters.

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