Buick to air Super Bowl ad for second straight year

Buick will return to the Super Bowl with a 30-second ad during the first half.

“We will be back in the Super Bowl for the second year in a row,” Buick spokesman Stuart Fowle said.

Last year, Buick showed off its new Cascada convertible in a 30-second spot with two celebrities attending a wedding.

Fowle said the brand opted to return again to the Super Bowl because of how the ad last year helped drive traffic to its website and interest in its vehicles.

Buick will later confirm what the ad will be about and which product it will feature, Fowle said. The premium brand may show the commercial ahead of the game, which will be played Feb. 5 in Houston and broadcast on Fox.

Read more at: The Detroit News