Marco Rubio Looks to Stop U.S. Super Bowl Ads on Canadian TV
Former U.S. presidential hopeful Marco Rubio has asked Canada to stop its TV regulator from forcing the CTV network to air American Super Bowl telecast commercials.
Rubio and fellow Republican Sen. Ron Johnson, in a letter Tuesday to Canadian ambassador to the U.S. David MacNaughton, argue the CTV network, Canada’s exclusive Super Bowl rights holder, should be allowed to continue maximizing its NFL championship game ad revenue by substituting buzzy U.S. commercials with homegrown ads.
The U.S. senators, in a letter obtained by The Hollywood Reporter, warn the CTV standing to receive less advertising revenue for its Super Bowl broadcast “sends a troubling signal about the value Canada places on its largest trading partner, best customer and close friend.” Much is at stake for the CTV and the NFL. The Super Bowl is the most-watched annual sports event on Canadian TV.
Read More at: the Hollywood Reporter