Budweiser’s best Super Bowl ads of all time

Whether you think Budweiser’s truly the king of beers, it’s the undisputed king of beer commercials.

Anheuser-Busch InBev cranks out compelling Bud ads each year that range from hilarious to heart-melting. Its brands are always a top contender in the USA TODAY Ad Meter, and its commercials—think the Budweiser frogs or “Wassup”—can become “cultural touchstones,” as our own Erik Brady writes.

For this year’s Super Bowl LI, the company will run ads for Budweiser, Bud Light, Michelob Ultra and Busch, totaling “at least three full minutes” of ads, including the first Super Bowl ad for Busch.

As we wait for a beer company to make us cry via laughter or pure sentimentality, here’s a collection of Budweiser’s best Super Bowl ads according to the Ad Meter.

Watch the best of Budweiser’s Super Bowl Ads of all time at USA Today