Sprint Promises a ‘Real Cliffhanger’ for Fifth Super Bowl Ad

Sprint will return to the Super Bowl this year with a 30-second spot from Droga5.

The ad will run in the second quarter of the game and marks the brand’s fifth Super Bowl appearance to date.

Sprint’s CEO Marcelo Claure announced the ad on Twitter, writing that “it’s a real cliffhanger.” No other details on the creative or concept for the spot have been released yet.