2016 Super Bowl ad sneak peeks and previews – WTOP

WASHINGTON — As we all know, (at least) half the hype around the Super Bowl has to do with the ads. The industry of Super Bowl ads has become ever more popular, discussed and scrutinized, as the cost of a single 30-second ad has risen to as much as $5 million this year. But considering the increase in cord-cutting in contrast with the massive audience the game reels in — 114.5 million viewers last year — many companies consider purchasing a spot a worthwhile investment.

With that in mind, flip through the slides to see previews and sneak peeks at some of the advertisers and spots you can expect to see a week from Sunday.

(Getty Images/Frederick M. Brown)