Groupon Returns to Super Bowl Seven Years After ‘Tibet’ Flop
Groupon is returning to the Super Bowl with its first commercial in the big game since its 2011 “Tibet” flop.
The 30-second ad, which will air between the third and fourth quarters of Super Bowl LII, will build on the company’s recent campaigns focused on saving customers money on everyday purchases and helping small businesses grow. The commercial will feature a celebrity, the company said, declining to be more specific.
Groupon agency of record O’Keefe Reinhard & Paul handled creative duties on the new ad.