Pivoting to Digital Advertising, Wix to Skip Super Bowl

In a break from the past three years, Wix.com will not be advertising in the upcoming Super Bowl.

Instead of placing a television spot during the game on February 4, 2018, the company will focus on digital ads. “We found that they performed better for us,” said Omer Shai, Chief Marketing Officer for the website maker, in an interview.

“We have increased our marketing budget but we are allocating it differently,” he added. “We are adjusting to where are our audiences are.”

Wix, which is headquartered in Tel Aviv and listed on Nasdaq, offers software tools to create and design websites without requiring technical skills.

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