Doritos, Lay’s, Tostitos and Cheetos team up in football-themed campaign

PepsiCo’s Frito-Lay has launched a football-themed campaign promoting several of its brands of chips in the lead up to the Super Bowl, according to details the company shared with Marketing Dive.

The “Ready for Crunchtime” campaign aims to remind consumers to buy different kinds of chips as they watch football games. The effort includes digital, radio, out-of-home and two TV spots. The “Group Chat” commercial features former NFL stars Deion Sanders, Michael Irvin, Tony Gonzalez and Terry Bradshaw on a video chat discussing which chips they plan to bring to the game. The humorous spot shows Bradshaw getting dressed and wearing Tostitos underwear. The spot will hit the airwaves during college football games on Dec. 26.

Agency Integer helped develop the campaign while Frito-Lay’s internal creative agency produced the TV commercials. The second spot, “Super Bowl,” stars Bradshaw and Sanders yelling, “Get your chips for the Super Bowl,” as they hint about Frito-Lay being an official partner of the NFL and the big game. This ad will run from Jan. 20 until the Super Bowl in February.

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