Facebook to Run First Super Bowl Ad, Featuring Chris Rock and Sylvester Stallone

Facebook has enlisted Hollywood stars Chris Rock and Sylvester Stallone for its first-ever Super Bowl ad, set to air during Fox’s Feb. 2, 2020 telecast.

The 60-second spot will highlight Facebook Groups, which lets users create specific communities for people to interact directly with each other.

“Facebook for the first time is advertising during the Super Bowl with its ‘More Together’ campaign showcasing how people from different backgrounds come together over shared interests and experiences, all through Facebook Groups,” a company rep said in a statement to Variety. “With cameo appearances from Chris Rock and Sylvester Stallone, the spot drives home the message that for whatever you rock, there is a Facebook group for you.” The full campaign will be revealed on Feb. 2 during the Super Bowl LIV broadcast.

Stallone shot part of Facebook’s Super Bowl LIV ad this week in Philly in front of the Philadelphia Museum of Art, the setting for the famous scene in his original “Rocky” movie.

Facebook’s Super Bowl commercial, created with ad agency Wieden + Kennedy, is part of the company’s “More Together” branding campaign

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