Coca-Cola Will Return to Super Bowl as Advertiser

After sitting on the sidelines for a year, Coca-Cola is getting back into the Super Bowl ad game.

The beverage giant has purchased a 60-second commercial slated to run in Fox’s broadcast of Super Bowl LIV on February 2 in 2020. The creative execution and concept for the ad have yet to be determined.

Coca–Cola retreated from the field of play in 2019. opting to run a single, animated commercial just before kickoff CBS’ broadcast of the event, putting an end to 11 consecutive years of Super Bowl appearances. The company’s return to the main show provides further evidence of the newfound attraction Madison Avenue has to the glitzy gridiron classic, which in recent years has been less of a must-buy. Fox has been seeking anywhere from “north of $5 million” to $5.6 million for a 30-second ad berth, Meanwhile, the network wants $2 million to $3 million for the priciest slots in pre-game and post-game inventory.

Read more at Variety