Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder

Earlier this week, President Donald Trump’s campaign told email subscribers that they’d get a sneak peek at his $10 million Super Bowl ad if they got in touch via text. That sort of tactic around his ad — and the attention paid to the $10 million presidential hopeful Michael Bloomberg spent on advertising, too — has some Super Bowl advertisers concerned, since many depend on pre- and post-game media coverage and social chatter to make the most of their outlandish spending.

A 30-second spot during the Fox broadcast of Super Bowl LIV, which will be played in Miami on Feb. 2, costs as much as $5.6 million. The network sold out all of the time for commercials earlier than usual because of high demand.

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