2020 Tide – Super Bowl now, #LaundryLater 2020 SODASTREAM – Discovers Water On Mars 2020 MIKE BLOOMBERG – George 2020 LAS VEGAS – Key of Vegas 2020 PEPSI – Zero Sugar. Done Right 2020 AMAZON – BeforeAlexa 2020 SECRET – The Secret Kicker 2020 AMAZON PRIME VIDEO – Hunters 2020 DISNEY – Mulan 2020 PARAMOUNT PICTURES – A Quiet Place Part II 2020 FACEBOOK GROUPS – Ready to Rock? 2020 TOYOTA – Go Places with Cobie Smulders 2020 HUMMER EV – Quiet Revolution 2020 PARAMOUNT PICTURES – Top Gun: Maverick 2020 UNIVERSAL PICTURES – F9 2020 COCA-COLA ENERGY – Show Up 2020 NFL – Next 100 2020 HULU – Tom Brady’s Big Announcement 2020 HARD ROCK HOTEL – The Hype Starring JLo, Arod, DJ Khaled, Pitbull and Steven Van Zandt 2020 TIDE – Bud Knight now, #LaundryLater 2020 SABRA HUMMUS – #HowImmus 2020 MGM – 007 No Time to Die 2020 TIDE – Wonder Woman now, #LaundryLater 2020 MARVEL STUDIOS – Disney+ 2020 TIDE – Coming up Next, #LaundryLater 2020 P&G – When We Come Together 2020 T-MOBILE – Anthony Anderson’s Mama Tests 5G Network 2020 TIDE – Finally Later, #LaundryLater 2020 UNIVERSAL PICTURES – Minions: The Rise of Gru 2020 WALMART – Famous Visitors 2020 HYUNDAI – Smaht Pahk 2020 WEATHERTECH – Lucky Dog 2020 MICHELOB ULTRA PURE GOLD – 6 for 6-Pack 2020 LITTLE CAESARS – Best Thing Since Sliced Bread 2020 GOOGLE – Loretta 2020 REESE’S TAKE 5 – Rock 2020 PRINGLES – Rick and Morty 2020 DISCOVER -Yes We’re Accepted 2020 GENESIS – Going Away Party with John Legend and Chrissy Teigen 2020 MICHELOB ULTRA – Jimmy Works It Out 2020 NEW YORK LIFE – Love Takes Action 2020 CHEETOS – Can’t Touch This 2020 AUDI – Let It Go 2020 SQUARESPACE – Winona in Winona 2020 AVOCADOS FROM MEXICO – Shopping Network with Molly Ringwald 2020 HEINZ – Find The Goodness 2020 KIA – Tough Never Quits 2020 MICROSOFT – Be The One with Katie Sowers 2020 BUD LIGHT SELTZER – Inside Post’s Brain 2020 DASHLANE – Password Paradise 2020 DISCOVER – No We Don’t Charge Annual Fees 2020 ROCKET MORTGAGE – Jason Momoa Comfortable 2020 TRUMP – Everything is Ok 2020 QUIBI – Bank Heist SuperBowl-Ads.com Top 5 Ads of 2020 (Super Bowl LIV) 2020 PLANTERS – Tribute 2020 BUDWEISER – Typical American 2020 PORCHE – The Heist 2020 MTN DEW ZERO SUGAR – As Good As The Original 2020 JEEP – Groundhog Day with Bill Murray 2020 TURBOTAX – All People Are Tax People 2020 SNICKERS – Fix the World 2020 DORITOS – The Cool Ranch with Lil Nas X and Sam Elliott 2020 POP TARTS – Fixed the Pretzel starring Jonathan Van Ness 2020 OLAY – #MakeSpaceForWomen

2020 LAS VEGAS – Key of Vegas

For the first time ever, Las Vegas will run an ad with its new slogan, “What Happens Here, Only Happens Here” during the Super Bowl LIV pre-game festivities, this Sunday, Feb. 2, 2020, between 5:30 – 6 p.m. EST/2:30 – 3 p.m. PST. The 30-second “Key of Vegas” spot features Las Vegas residency artists Shania Twain, Christina Aguilera and Aerosmith. It also showcases Lady Gaga’s bandleader Brian Newman and UFC heavyweight fighter Francis Ngannou.

The new campaign was launched on Sunday with the first 60-second ad ever run by a destination in the international GRAMMY™ Awards broadcast. The ad highlights the experiences that visitors will only have in this one-of-a-kind city.

The National Football League (NFL) and Las Vegas have had an evolving relationship over the last several decades. In previous years, the league hasn’t allowed the Las Vegas Convention and Visitors Authority (LVCVA) to advertise during the Super Bowl. But with the arrival of the Las Vegas Raiders and the 2018 change in the law that allowed commercial sports betting, the league is welcoming Las Vegas to its biggest stage.

In April, the destination will be the host of the 2020 NFL Draft, solidifying Las Vegas as the true multi-faceted Entertainment Capital of the World.

“We are excited to welcome the NFL to Las Vegas in 2020 with the Raiders inaugural season this fall and the NFL Draft coming in April,” said Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority (LVCVA). “This is a partnership that continues to grow and is another big reason the destination is a mecca for sports fans, who flock to Las Vegas every year for an experience that only happens here.”

In combination with the TV spot, the destination secured a Super Bowl Sunday sponsorship on Twitter and will run a short commercial preceding highlight clips from the @NFL handle.

The campaign launch during the 62nd GRAMMY™ Awards was to include marquee takeovers, Instagram-worthy photo opportunities and more. In the wake of the deaths of Kobe Bryant, his daughter Gianna and seven others, Las Vegas postponed those activities until a later date.

The ad was filmed in Las Vegas and is airing on major national network and cable channels. For more information about Las Vegas, visit www.VisitLasVegas.com.

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