2020 Tide – Super Bowl now, #LaundryLater 2020 SODASTREAM – Discovers Water On Mars 2020 MIKE BLOOMBERG – George 2020 LAS VEGAS – Key of Vegas 2020 PEPSI – Zero Sugar. Done Right 2020 AMAZON – BeforeAlexa 2020 SECRET – The Secret Kicker 2020 AMAZON PRIME VIDEO – Hunters 2020 DISNEY – Mulan 2020 PARAMOUNT PICTURES – A Quiet Place Part II 2020 FACEBOOK GROUPS – Ready to Rock? 2020 TOYOTA – Go Places with Cobie Smulders 2020 HUMMER EV – Quiet Revolution 2020 PARAMOUNT PICTURES – Top Gun: Maverick 2020 UNIVERSAL PICTURES – F9 2020 COCA-COLA ENERGY – Show Up 2020 NFL – Next 100 2020 HULU – Tom Brady’s Big Announcement 2020 HARD ROCK HOTEL – The Hype Starring JLo, Arod, DJ Khaled, Pitbull and Steven Van Zandt 2020 TIDE – Bud Knight now, #LaundryLater 2020 SABRA HUMMUS – #HowImmus 2020 MGM – 007 No Time to Die 2020 TIDE – Wonder Woman now, #LaundryLater 2020 MARVEL STUDIOS – Disney+ 2020 TIDE – Coming up Next, #LaundryLater 2020 P&G – When We Come Together 2020 T-MOBILE – Anthony Anderson’s Mama Tests 5G Network 2020 TIDE – Finally Later, #LaundryLater 2020 UNIVERSAL PICTURES – Minions: The Rise of Gru 2020 WALMART – Famous Visitors 2020 HYUNDAI – Smaht Pahk 2020 WEATHERTECH – Lucky Dog 2020 MICHELOB ULTRA PURE GOLD – 6 for 6-Pack 2020 LITTLE CAESARS – Best Thing Since Sliced Bread 2020 GOOGLE – Loretta 2020 REESE’S TAKE 5 – Rock 2020 PRINGLES – Rick and Morty 2020 DISCOVER -Yes We’re Accepted 2020 GENESIS – Going Away Party with John Legend and Chrissy Teigen 2020 MICHELOB ULTRA – Jimmy Works It Out 2020 NEW YORK LIFE – Love Takes Action 2020 CHEETOS – Can’t Touch This 2020 AUDI – Let It Go 2020 SQUARESPACE – Winona in Winona 2020 AVOCADOS FROM MEXICO – Shopping Network with Molly Ringwald 2020 HEINZ – Find The Goodness 2020 KIA – Tough Never Quits 2020 MICROSOFT – Be The One with Katie Sowers 2020 BUD LIGHT SELTZER – Inside Post’s Brain 2020 DASHLANE – Password Paradise 2020 DISCOVER – No We Don’t Charge Annual Fees 2020 ROCKET MORTGAGE – Jason Momoa Comfortable 2020 TRUMP – Everything is Ok 2020 QUIBI – Bank Heist SuperBowl-Ads.com Top 5 Ads of 2020 (Super Bowl LIV) 2020 PLANTERS – Tribute 2020 BUDWEISER – Typical American 2020 PORCHE – The Heist 2020 MTN DEW ZERO SUGAR – As Good As The Original 2020 JEEP – Groundhog Day with Bill Murray 2020 TURBOTAX – All People Are Tax People 2020 SNICKERS – Fix the World 2020 DORITOS – The Cool Ranch with Lil Nas X and Sam Elliott 2020 POP TARTS – Fixed the Pretzel starring Jonathan Van Ness 2020 OLAY – #MakeSpaceForWomen

2020 PEPSI – Zero Sugar. Done Right

To bring Pepsi Zero Sugar to the world’s biggest stage during Super Bowl LIV, Pepsi teamed up with the esteemed Missy Elliott and Grammy-Award winning breakout star H.E.R., two titans of modern music, who, with co-producer Timbaland, created a bold new version of the classic hit “Paint it Black.” This new version will be the soundtrack to “Zero Sugar. Done Right.,” a music-video inspired 30-second Super Bowl commercial promoting the new matte black Pepsi Zero Sugar can that houses the same refreshing flavor of Pepsi that people love.

“I’ve been following H.E.R.’s career closely; her talent is undeniable,” said Missy Elliott. “When the opportunity came up, to not just work together but collaborate and create something all our own, we had to make it happen. I called up Timbaland and Sean Bankhead, I got the best of the best to make sure we brought the noise and did Pepsi Zero Sugar right.”

“Everything about this experience – from the music, to the shoot, to the collaboration with an icon like Missy – it was really special,” said H.E.R. “Pepsi gave us the creative liberty and platform to create this song and the video, it’s an honor and I think people will appreciate how real we tried to be with the final product.”

“I See a Red Door and I Want it Painted Black”

In a bold challenger move, “Zero Sugar. Done Right.,” starts with H.E.R. holding a red can that transforms into matte-black Pepsi Zero Sugar as she sings “I see a red door, and I want it painted black.” From there, H.E.R. breaks away from the conventional red world, joining Missy in the Pepsi Zero Sugar world – an energetic place of bold, unapologetic fun.

The commercial itself is a mass scale visual tour de force featuring choreography by Sean Bankhead and is inspired by Missy Elliott music videos and past iconic, music-video style Pepsi ads with some of music’s biggest stars.

“Working with Missy Elliott is always an honor – few artists understand the power of dance like she does,” said Sean Bankhead, lead choreographer. “To be brought in on a project of this scale and be given the creative license to bring the idea of a Pepsi Zero Sugar world to life is epic. We did something special with this one, and I think fans all over the world are going to love this spot when they see it Super Bowl Sunday.”

With the Pepsi Zero Sugar commercial, featuring Missy Elliott and H.E.R., Pepsi continues a rich history of its commitment to music and pop culture. In the days leading up to Super Bowl LIV and The Pepsi Super Bowl LIV Halftime Show performance, Pepsi will host the Pepsi Zero Sugar Super Bowl LIV party featuring Harry Styles with special guests Lizzo and Mark Ronson and a number of parties at Pepsi Zero Sugar Neon Beach at the Clevelander Hotel – featuring Snoop Dogg, Lil Jon, Fat Joe, Farruko and many more. 

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