2016 Toyota Prius Set for Super-Sized Spot

The 2016 Toyota Prius will make a play of its own, starring in a 90-second ad that will air Feb. 7 during America’s biggest sporting event.

Toyota brought it to market in Japan in 1997, and to the United States in 2000. And since then, it’s been improvement after improvement. Now comes the fourth generation with a longer, sleeker exterior, a low center of gravity, and world-changing technology that will toss everything you thought you knew about Prius driving out the window.

You see, this is big. And the only stage big enough to handle this Prius is 50, the game so big roman numerals can’t do it justice anymore.

“We can’t wait to show off this Prius on the world’s biggest stage,” said Jack Hollis, Toyota’s group vice president of marketing.

So what did you expect? You don’t run ads for a car like this as some late night infomercial. No, you go to the biggest stage, where more than 100 million people can gather round, wide-eyed and drop-jawed in between scoops of guacamole dip.