1999 PEPSI ONE – Cuba Gooding Jr.

At halftime during Super Bowl XXXIII on Sunday, January 31, 1999, this 60-second spot debuted. In it, actor Cuba Gooding Jr. persuaded the leader of a “Reservoir Dogs” style gang, played by Stephen Quadros, to try the latest low-calorie soft drink from Pepsi. It was directed by the Super Bowl famous spot director Joe Pytka.

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