1998 MOLSON ICE – McKenzie Brothers from SCTV with Rick Moranis‎ and ‎Dave Thomas

In the 1998 Super Bowl, Molson Ice aired an ad featuring the McKenzie Brothers, Rick Moranis as Bob and Dave Thomas as Doug. The two beer-guzzling, dim-witted brothers from SCTV fame, who frequently used the word “Eh?” and often called each other “hoser”. During the ad, their plane was hit by turbulence and their beer rolled out the open door. Bob jumped out of the plane in an attempt to save it and Doug followed with a parachute. When they met in mid-air, Bob rejects the parachute and the two plummet to the ground and land in the snow.

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