1998 PEPSI – Jeff Gordon

One of the 1998 Pepsi Super Bowl Commercials showed Jeff Gordon participating in a race, passing cars and driving recklessly, trying to grasp a can of Pepsi that was rolling around in the back of his racecar. As he finally grasps the can, he crosses the finish line in reverse. Astonished, the pit crew proclaimed, “We gotta get him a cup-holder!” Everyone then cheer as Jeff Gordon takes a drink of Pepsi, and as the announcers declare “Pepsi Generation Next!” the car falls apart.

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