1998 HILFIGER – Michael Richards Athletic Campaign

Tommy Hilfiger was the first designer to break the barrier and purchase ad time during the Super Bowl. His aim was to introduce Hilfiger Athletics to a mass market. The commercial was entertaining and starred Michael Richards, most famously known for his role as Kramer in “Seinfeld,” first appearing as a female agent selling himself to Hilfiger as an athletic spokesperson and then as a clumsy basketball player.

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