X’s Brand Ranx: Live Super Bowl Ad Rankings

X is bringing back the real-time Super Bowl buzz tracker, this time under a new name: “Brand Ranx.” As brands roll out their biggest and boldest Super Bowl ads, the platform (formerly Twitter) will once again act as a live focus group, ranking which super bowl commercials are breaking through the noise based on in-app conversation and engagement. It’s a fresh spin on Twitter’s old “Brand Bowl” program, but with similar ambitions: to show which campaigns are winning the cultural conversation during the biggest advertising night of the year.

The new Brand Ranx mini-site features live leaderboards that spotlight the most talked about Super Bowl campaigns. Tapping on any listing takes users straight to the brand’s X profile, where they can see the latest spots, teasers, and reactions in real time. Throughout Super Bowl weekend, X will sort campaigns into four key categories: “Most Loved” (ads with the strongest positive sentiment), “Most Talked About” (the spots driving the most overall conversation), “Most Shared” (the creative that’s being reposted the most), and “Most Disruptive – Outside TV” (brands dominating the discussion without even buying a TV ad).

For marketers, Brand Ranx offers another data point in understanding Super Bowl advertising performance beyond traditional ratings and post-game recaps. While X may not command the same universal cultural sway that Twitter once did, it still reaches an audience in the hundreds of millions and remains a powerful barometer of real-time reaction. Paired with historical context—like our extensive Super Bowl commercial archive and fan-favorite unforgettable ads—Brand Ranx can help brands see how this year’s creative stacks up against past hits and misses.

As Super Bowl Sunday approaches, tools like Brand Ranx make it easier to see which super bowl ads truly resonate: which spots people love, which ones spark debate, and which brands manage to “own” the night without even airing a traditional TV commercial. Whether you’re a marketer looking to benchmark your campaign, a media buyer tracking live response, or a fan who just loves watching the best (and worst) big-game creative, X’s rankings add another lens to analyze how Super Bowl commercials are landing in the moment. For a broader view of how the game’s ad landscape has evolved, you can also explore our year-by-year Super Bowl ads video archive to see the trends Brand Ranx is now measuring in real time.