e.l.f Super Bowl LX 2026 Ad – “Presenta: MELISA” with Melissa McCarthy
Love, betrayal and lip oil starring Melissa McCarthy. 💋
An unfiltered drama about the drama of not being ready for the biggest reguetón show.
Starring: ✨ Melissa McCarthy is Melissa McCarthy in MELISA ✨ Itatí Cantoral is Zoraida Monteblanco ✨ Nicholas Gonzalez is Dr. Tito Bondadoso
Melissa McCarthy is back in the Big Game spotlight, this time waking up in a full-blown telenovela for e.l.f. Cosmetics’ latest entry in the world of Super Bowl ads. Inspired by Bad Bunny’s challenge for Americans to learn Spanish before his halftime performance, the brand’s 2026 spot, “Melísa,” finds McCarthy frantically trying to roll her Rs in time for “the world’s biggest reggaeton show.” When she realizes she doesn’t actually speak Spanish, she crashes her car and comes to in a hyper-dramatic soap opera universe—complete with swooning music, saturated colors and a handsome TV doctor at her bedside.
The two-minute film, created with 72andSunny Amsterdam and airing in a streaming-only buy on Peacock, leans hard into classic telenovela tropes. Actor and TV doctor Nicholas Gonzalez plays the patient, patient instructor helping McCarthy master her pronunciation with the help of e.l.f.’s Glow Revolver Lip Oil—because, as he tells her, “You need juicy lips so you can rrrrrr those Rs.” Opposite him is iconic telenovela villain Itatí Cantoral as a jealous doctor, serving side-eye and melodrama until McCarthy is finally ready to take the stage. The spot is shot in genuine soap-opera style at 30 frames per second with ultra-saturated color, making it stand out even among the year’s flashiest Super Bowl commercials.
“Melísa” also anchors a broader campaign designed to celebrate and engage Hispanic viewers, a strategy e.l.f. has been building for several years. The brand previously teamed with Latin star Manuel Turizo on the single “ojos. labios. cara.” and launched the Mexican telenovela miniseries “Descubre e.l.f.ecto,” now entering its second season. For Super Bowl 60, cultural details—from the ubiquitous plastic chair to a sombrero shaped like Bad Bunny’s pava and the casting of Cantoral, considered telenovela royalty—signal that this isn’t just borrowing from Latin culture; it’s intended as a love letter to it. To extend the idea beyond game day, e.l.f. is partnering with Duolingo on a weeklong promotion, giving members of its loyalty program a free month of the platform’s Super subscription to brush up on their Spanish.
E.l.f. has quickly become one of the most consistent beauty players in Super Bowl advertising, helping shift a space long dominated by beer, autos and tech. The brand’s first Big Game outing in 2023 featured Jennifer Coolidge and its TikTok-famous Power Grip Primer, followed in 2024 by a national Judge Judy parody that put high makeup markups “on trial.” Fans can revisit those earlier e.l.f. spots—and thousands of other Super Bowl commercials from 2023 and 2024 Super Bowl ads—in our archive to see how the brand’s creative has evolved. With data showing that roughly half of Super Bowl viewers are women, e.l.f. CMO Kory Marchisotto says the company views itself as a champion for audiences the Big Game has historically underserved.
That positioning feels especially relevant this year, as more beauty and personal care marketers join the Super Bowl ads lineup; for 2026, e.l.f. is sharing the stage with fellow category players Eos and Dove. As Super Bowl advertising continues to broaden beyond traditional male-skewing categories, campaigns like “Melísa” demonstrate how brands can blend humor, product storytelling and cultural specificity into a piece of Super Bowl creative that plays as both entertainment and invitation—welcoming new audiences into the spectacle while reminding longtime viewers that the best Super Bowl commercials don’t just sell, they resonate. Fans who want to compare this year’s beauty entries with past classics can dive into our full Super Bowl commercial archive, spanning decades of game-day storytelling.
Shop the drama here: https://www.elfcosmetics.com/glow-reviver-lip-oil/82008.html
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Amor, traición y lip oil, protagonizada por Melissa McCarthy. 💋
Un drama sobre el drama de no estar lista para el show de reguetón más grande del mundo.
Con el elenco estelar: ✨ Melissa McCarthy es Melissa McCarthy en MELISA ✨ Itatí Cantoral es Zoraida Monteblanco ✨ Nicholas Gonzalez es Dr. Tito Bondadoso
Y actuación especial de Glow Reviver Lip Oil: ❤️ Red Delicious 💎 Crystal Clear
Pide tu lip oil con todo el drama aquí: https://www.elfcosmetics.com/glow-reviver-lip-oil/82008.html
