You won’t miss your hair. But it might miss you. Mancare Your Everywhere™.
Manscaped is celebrating its 10th anniversary by stepping onto the biggest stage in marketing with its first-ever Super Bowl commercial—and it’s leaning all the way into weird. The men’s grooming brand will make its Big Game debut at Super Bowl 60 with “Hair Ballad,” a 30-second spot featuring clumps of freshly shaved, anthropomorphic body hair crooning a melancholy love song about the men they once called home. It’s a bold entry into the crowded field of Super Bowl ads, designed to be impossible to forget.
Created by Quality Meats, ADWEEK’s 2024 Small Agency of the Year, the commercial opens on sad-eyed “hair monsters” lamenting lines like, “I was your scruff, your loyal friend,” as they’re clipped from various body parts and sent swirling toward the drain. The spot makes it clear that Manscaped’s tools are no longer just for below-the-belt grooming—the forlorn follicles hail from chests, chins, eyebrows and more, underscoring the brand’s expanded positioning. The ad will run right before kickoff, putting Manscaped in front of one of the largest audiences in television and cementing its place in this year’s lineup of must-watch Super Bowl commercials.
According to Quality Meats co-founder and co-CCO Gordy Sang, the creative team deliberately avoided the well-worn Super Bowl advertising formula of stuffing a spot with celebrity cameos. Instead, they went “the exact opposite direction” with grotesque-yet-oddly-endearing singing hairballs that ultimately get chopped and tossed away thanks to Manscaped. The campaign line, “Mancare Your Everywhere,” signals a broader self-care platform for men and fits neatly into the brand’s history of offbeat, humorous super bowl advertising.
The new spot continues Manscaped’s run of cheeky, culturally aware work, following campaigns like 2025’s “Send Face Pics Instead” and 2024’s “The Boys,” both of which pushed the envelope on how men talk about grooming. Fans who want more than the in-game cut can find an extended 60-second version of “Hair Ballad” on Manscaped’s YouTube channel. And for viewers tracking the evolution of super bowl ads over the years, it’s another example of how brands are using surreal humor and unexpected characters to break through during the most competitive night in advertising. To compare this debut with past Big Game efforts, you can browse the full Super Bowl commercial archive or revisit earlier unforgettable ads from previous years in the SuperBowl-Ads.com collection.
