Wonderful Pistachios' New Ads Star Wisecracking Elephant – MediaPost Communications
Source: Google News Super Bowl Commercials
Wonderful Pistachios’ New Ads Star Wisecracking Elephant – MediaPost Communications
Wonderful Pistachios is launching their biggest “Get Crackin'” campaign yet, investing an impressive $55 million to support the year’s largest pistachio crop. Introducing Ernie the Elephant, voiced by WWE Superstar John Cena, to be the face of the campaign. The humorous commercials will air on networks such as “Monday Night Football,” “Dancing with the Stars,” and “The Late Show with Stephen Colbert.” Eight more commercials featuring Ernie will be released in the coming months. The campaign was created by Wonderful Pistachios’ in-house team, Wonderful Agency, with animation done by the Academy Award-winning Moving Picture Company. The campaign will also be supported by print and outdoor advertising, in-store POS, a digital and social media campaign, and public relations. Furthermore, Wonderful Pistachios and Ernie are committing to elephant conservation, with plans to reveal how they will join the herd in protecting the future of elephants worldwide.