Manscaped Eyes Super Bowl Ads for a Major Marketing Move
The men’s grooming brand Manscaped is stepping up its game by considering its debut in the world of Super Bowl commercials. Known for its humorous take on men’s grooming, the company is currently accepting pitches for what could be its first Super Bowl advertising spot, slated for Super Bowl LX. This creative review is pulling in talent from both external agencies and their own in-house team.
Founded in 2016 with a singular focus on body hair trimmers, Manscaped has expanded its lineup to a full array of lifestyle and grooming products. The brand is famous for its playful yet tasteful marketing, tackling the delicate subject of male grooming with a wink and a nod. One of its notable campaigns, “The Boys,” featured brand partner Pete Davidson and a clever visual metaphor to highlight the frustrations of untamed hair. It’s this kind of innovative thinking that makes Manscaped a potential standout in the lineup of Super Bowl ads.
If Manscaped decides to air a commercial during the Super Bowl, it will join the ranks of other grooming giants like Gillette and Dr. Squatch, aiming to captivate the primarily male audience of the game. This move would mark Manscaped’s most ambitious marketing venture yet, leveraging the massive visibility and cultural moment that is the Super Bowl.
Stay updated on all the latest developments for Super Bowl LX by checking out our Super Bowl 60 Ad Tracker. This resource will keep you informed with ongoing updates on every new commercial leading up to and during the big game.
