CBS Sets Live Hall of Fame Vote for Greatest Super Bowl Commercials – Fans Can Revisit the Classics Online

Super Bowl ads are stepping into the spotlight again—this time with a live Hall of Fame vote. CBS will air “Super Bowl Greatest Commercials: Hall of Fame Countdown” on Monday, Feb. 2, 2026 (8:00–9:00 PM ET/PT), live from Levi’s Stadium in Santa Clara, home of Super Bowl LX. The one-hour special will also stream on Paramount+.

For fans who want to watch the classics before the show, we’ve collected many of the contenders and past favorites in our own archive, including Budweiser’s “Streaker”, Coca‑Cola’s “Mean Joe Greene”, Apple’s “1984”, and more.

A Live Hall of Fame Vote for the Greatest Super Bowl Ad

Hosted by Nate Burleson (CBS Mornings, The NFL Today) and actress Daniela Ruah, “Super Bowl Greatest Commercials: Hall of Fame Countdown” marks the 25th anniversary of CBS’s Super Bowl commercial specials with a new twist: viewers will help choose the next Hall of Fame inductee.

Here’s how it works:

• Burleson and Ruah will curate their Top 10 Super Bowl commercials of all time, mixing:
• Iconic classics from the 1970s–2000s
• Modern favorites from the streaming and social era
• Over the hour, they’ll count down from 10 to 2, revealing their picks for the most unforgettable Super Bowl ads ever made.
• At the end, they reveal their Top 2 finalists—then hand the decision to the audience.

Viewers in the Eastern and Central time zones will be able to vote live via a QR code that appears on screen. The winning commercial will be announced before the show ends and officially inducted into the Super Bowl Commercials Hall of Fame, alongside:

• Coca‑Cola – “Mean Joe Greene” (1979)
• Apple – “1984” (1984)

Brands in the Spotlight: Doritos, E‑Trade, FedEx, Pepsi, Budweiser and More

CBS has confirmed that the special will feature Doritos, E‑Trade, FedEx, Pepsi and other fan favorites. Year after year, many of the same classics surface near the top of these lists—commercials that consistently perform well in viewer polls and online rankings.

Among the perennials that often make the cut:

• Budweiser – “Streaker”
• Budweiser – Clydesdale family of spots
• Doritos – Crash the Super Bowl winners
• E‑Trade – Baby commercials
• FedEx – “Cast Away” tie‑ins and other high‑concept spots

These are the commercials that don’t just win in a single year—they return to the podium whenever “greatest of all time” lists are compiled.

Exclusive Sneak Peeks at 2026 Super Bowl Spots

The special isn’t only about nostalgia. It will also offer first looks at 2026 Super Bowl LX commercials.

Kevin Frazier, co‑host of Entertainment Tonight, returns as sideline contributor, providing:

• Behind‑the‑scenes access to brand‑new 2026 spots
• Sneak peeks at some of this year’s most anticipated Big Game commercials
• On‑site commentary from Levi’s Stadium

Frazier will be joined by:

• Jerry Rice – three‑time Super Bowl champion and Pro Football Hall of Famer
• Don Jeanes – the actor best known as the farmer in Budweiser’s iconic Clydesdale ads

As new teasers and full spots are released, we’ll continue to add them to our 2026 hub at SuperBowl-Ads.com

Who’s Behind the Special

“Super Bowl Greatest Commercials: Hall of Fame Countdown” is produced by 45 Live and JUMA Entertainment.

• Executive Producer (JUMA Entertainment): Robert Horowitz
• Executive Producers (45 Live): David Karabinas, Tony Lanni
• Producers: Robert Dalrymple, Eric Smith, Dino Shorté

The show is part celebration, part competition—treating Super Bowl commercials as a franchise of their own, not just one‑night entertainment.

How to Watch and Vote

Broadcast & Streaming

• Date: Monday, February 2, 2026
• Time: 8:00–9:00 PM ET/PT
• Network: CBS Television Network
• Streaming: Paramount+
• Premium subscribers can watch live via their local CBS feed and on‑demand.
• Essential subscribers can watch on‑demand starting the day after the broadcast.

Voting

• During the show, a QR code will appear on screen.
• Viewers in the Eastern and Central time zones can scan and vote for their favorite of the Top 2 commercials.
• The winning commercial will be announced at the end of the special and added to the Super Bowl Commercials Hall of Fame.

SUPER BOWL GREATEST COMMERCIALS is produced by 45 Live and JUMA Entertainment. Robert Horowitz is executive producer for JUMA Entertainment, and David Karabinas and Tony Lanni are executive producers for 45 Live. Robert Dalrymple, Eric Smith and Dino Shorté are the producers.

*Paramount+ Premium plan subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on-demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs.

**To vote, viewers can scan a QR code that will appear on their screen. Voting will be open for viewers in East Coast/Central time zones.

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