Salesforce taps MrBeast for bold Super Bowl 60 ad
https://www.msn.com/en-us/video/tv/salesforces-super-bowl-teaser-featuring-mr-beast/vi-AA1UmLG0
Salesforce is shaking up its Super Bowl advertising playbook with a new teaser that puts YouTube megastar Jimmy Donaldson—better known as MrBeast—at the center of its Super Bowl 60 campaign. The collaboration was sparked in late December when MrBeast posted on X that he’d been “sitting on an amazing Super Bowl commercial idea for years” and wanted a brand to let him finally make it. Salesforce CEO Marc Benioff quickly jumped into the conversation, publicly inviting the creator to craft a wild Salesforce-Slack “love child” spot for the Big Game.
The newly released teaser leans hard into creator culture, trading polished Hollywood storytelling for an influencer-style vlog. It follows MrBeast from that initial tweet all the way to Salesforce’s San Francisco headquarters, where he shows up in person to pitch his Super Bowl commercial idea. Inside the office, Salesforce employees play it cool, ultimately agreeing to the partnership—on one non-negotiable condition: Salesforce’s products, including Slack and its AI-powered tools, have to be baked into the narrative of the spot.
This move highlights how legacy B2B brands are evolving their approach to super bowl advertising by embracing creator-led storytelling. With MrBeast now running the most-subscribed YouTube channel on the planet and regularly pulling in tens of millions of views per video, Salesforce gains access to a different kind of scale and fan energy than traditional celebrity-fronted super bowl commercials. The company notes that MrBeast is already a longtime Salesforce customer, using Slackbot to onboard employees and coordinate complex video productions—making the partnership feel more authentic than a simple endorsement.
The teaser also marks a notable shift from Salesforce’s recent Super Bowl strategy, which leaned on Matthew McConaughey-led spots that critiqued AI hype while positioning the company as a grounded, enterprise-ready alternative. Fans curious how this new creator-driven direction compares to earlier campaigns can revisit Salesforce’s previous Big Game work in the broader Super Bowl commercial archive and explore how brands have evolved their super bowl ads over the years. While Salesforce is keeping the full MrBeast spot and product lineup under wraps for now, the teaser makes one thing clear: in 2026, one of the biggest names in tech is betting that the biggest name on YouTube can help it win the battle for Super Bowl attention. For more on how marketers are trying to stand out at Levi’s Stadium and beyond, keep an eye on this season’s most talked-about Super Bowl commercials.
