Ben Affleck is suiting up for another round of Super Bowl advertising with Dunkin’, and this time he’s teasing a mysterious pitch to “Jen and Matt” that has fans buzzing about who might be joining him on game day. The Boston-bred actor and director is back in the spotlight for Dunkin’s Super Bowl LX campaign, marking his fourth consecutive year fronting one of the most talked‑about Super Bowl commercials. In a new 60‑second teaser, Affleck appears in a studio, clutching an old VHS tape, surrounded by callbacks to his past Dunkin’ spots — from the viral DunKings tracksuits to oversized Dunkin’ coffee cups — as he tries to sell his latest “gold mine” idea.
The teaser opens with Affleck facing two figures whose backs are turned to the camera. “Jen, Matt, I got a pitch for you,” he says, setting up a celebrity guessing game: are fans about to see Jennifer Lopez and Matt Damon again, or a new pair of A‑list “Jen and Matt” surprise the audience during the Big Game? Affleck launches into a frantic monologue about how “what’s old is new, what’s cringe is good, what’s up is down,” before proudly holding up a VHS labeled “Dunkan.” He riffs on how studios and networks didn’t believe in his concept, but Dunkin’ did — dating his coffee obsession all the way back to 1992, when, as he jokes, other stores were kicking him out and telling him not to panhandle.
From there, the teaser leans into Affleck’s signature self‑deprecating humor and over‑the‑top analogies, including a comparison between his relationship with Dunkin’ and the iconic proton streams from Ghostbusters: “You ever seen Ghostbuster beams? How they come together? That’s me and Dunkin’,” he says, smashing his hands together for emphasis. Affleck calls this pitch “the pinnacle of all our careers” and confesses he already tried to roll it out “without your permission,” only to be stopped by lawyers — a wink at the high‑stakes world of celebrity‑driven Super Bowl advertising. The clip ends with Affleck flustered, admitting he might be “ruining it,” before a date — 2.8.26 — flashes on screen as the VHS slides into a VCR, teasing the full reveal during the Super Bowl.
Dunkin’s 2026 teaser builds on a multi‑year Super Bowl ads storyline that’s turned Affleck into one of the unofficial faces of the Big Game. In 2023, he surprised real customers by working the drive‑thru in a hidden‑camera‑style spot that culminated in a cameo from Jennifer Lopez pulling up to the window to ask what he was really doing “at work all day.” In 2024, Dunkin’ went bigger with DunKings, a fictional, coffee‑themed boy band featuring Affleck, Matt Damon and Tom Brady crashing Lopez’s recording session. That commercial not only became one of the most talked‑about Super Bowl commercials of 2024 but also spawned real‑world merch and a Ben Affleck–inspired drink on Dunkin’s menu. The DunKings saga continued in 2025 with a Super Bowl LIX battle‑of‑the‑bands spot that added Jeremy Strong, Casey Affleck, Bill Belichick, Jordon Hudson and Donnie Wahlberg to the caffeinated universe.
By revisiting familiar props, in‑jokes and characters while keeping the cast list under wraps, Dunkin’ is clearly positioning this 2026 entry as another must‑see moment in the evolving DunKings canon — and a prime example of how serialized storytelling can keep fans hooked on Super Bowl advertising year after year. For viewers tracking the biggest celebrity‑studded super bowl ads and brand storylines, Affleck’s latest collaboration with Dunkin’ is already shaping up as one of the marquee super bowl commercials to watch when the Big Game kicks off on February 8, 2026.
