Kia Motors Unveils Super Bowl XLV Ad Teaser [VIDEO]
As part of its “One Epic Contest” contest, Kia Motors added today’s clue in their teaser video clip of the 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride.”
In “One Epic Ride,” people across space and time – from a police officer and an international villain to aliens and an ancient chief – will go to great lengths to snatch the all-new Optima from the clutches of others and put themselves behind the wheel. The eye-catching Optima becomes an object of desire, and even Poseidon, the king of the sea, does his best to get his hands on the car.
Created by David&Goliath, “One Epic Ride” demonstrates the extreme measures people will go to get their hands on a midsize sedan that defies the conventions of the segment with a combination of striking design, exhilarating performance and outstanding value not found anywhere else in the category.
In addition to the spot and contest, Kia’s Super Bowl plan includes additional elements such as partnering with SocialVibe to create a Kia-branded social media game, providing consumers with a valuable test drive incentive and several homepage takeover ads following the game.
Consumers don’t have to play an online game to receive a benefit from Kia’s Super Bowl efforts. Beginning Friday, February 4, consumers can download a $25 Visa® pre-paid card test drive voucher at www.Kia.com that is redeemable after eligible consumers visit a Kia dealership and complete a test drive of the 2011 Optima.