Hummer To Relaunch An Iconic Brand with a Super Bowl Ad

General Motors is relaunching the Hummer brand, and doing it in a splashy way. According to a report in the Wall Street Journal, the brand will make its second debut, an all-electric pickup truck, with a 2020 Super Bowl ad featuring Lebron James.

In its first incarnation, the Hummer brand achieved icon status for its unique design, its authentic bad-terrain performance, and its off road racing success. In less than a decade, the brand attained a level of recognition most longer-lived brands never reach.

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Watch the Hummer ad that debuted the H3 during the 2006 Super Bowl.