Ben Affleck back with star-studded Dunkin Super Bowl ad with more celebrities “Good Will Dunkin'”

It’s ‘rumored’ that Ben Affleck is gearing up for another run at Super Bowl glory with Dunkin’, and this time the coffee chain is packing its commercial with even more star power. Jennifer Aniston, Tom Brady, ‘Seinfeld,’ ‘Cheers’ stars according to Page Six. After turning his love of iced coffee into must-see Super Bowl advertising over the past few years, Affleck is reportedly fronting a new spot that’s stacked with celebrities and familiar faces, promising one of the most talked‑about Super Bowl ads of the night.

Dunkin’ has leaned hard into Affleck’s Boston roots and self‑deprecating humor, evolving from the viral 2023 drive‑thru stunt to the over‑the‑top “DunKings” musical saga with Jennifer Lopez, Matt Damon, and Tom Brady. This next installment is expected to build on that universe, with a cast “filled with stars” and plenty of insider winks for fans who’ve been following the saga from the beginning. For a refresher on how this campaign has grown into a Super Bowl phenomenon, you can revisit Dunkin’s earlier 2023 Ben Affleck Super Bowl commercial and the follow‑up 2024 Dunkin’ Super Bowl spot with Jennifer Lopez and Affleck.

What makes this campaign stand out in a crowded field of Super Bowl commercials is how it blends celebrity cameos with an actual storyline. Instead of a one‑off joke, Dunkin’ and Affleck have turned their partnership into a running series that viewers now anticipate each February. That kind of continuity is rare in Super Bowl advertising, where brands often chase quick buzz rather than long‑term character building. The result is a spot that functions like a mini‑episode in a larger comedy franchise, rather than just another ad between plays.

For brands and fans alike, Affleck’s latest Dunkin’ outing is a case study in how to win the cultural conversation around the Big Game. By combining authentic personality, sharp writing, and a roster of stars, Dunkin’ continues to secure its place among the most memorable super bowl commercials year after year. If you want to see how this new star‑studded spot stacks up against past favorites, explore the full lineup in the Super Bowl commercial archive and compare how different advertisers are raising the bar for Super Bowl ads.

Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Alfonso Ribeiro and Ted Danson will all appear in Affleck’s top-secret new Dunkin’ spot, sources exclusively tell Page Six.

Danson will appear as his “Cheers” character Sam Malone, we hear.

Affleck has been shooting the project — called “Good Will Dunkin’” as a riff on his Oscar-winning 1997 movie with Matt Damon — in Los Angeles on a set so hush-hush, we hear that production staff has had to “tape over the cameras on their cell phones for added security.”