Nerds Returns to the Super Bowl for a Third Straight Year with a “Bigger and Bolder” 2026 Ad
Ferrara Candy is officially returning to the Big Game. The company has secured another coveted Super Bowl ad slot, marking the third consecutive appearance for its hit brand Nerds. Known for its energetic, playful marketing style, Nerds will air a new commercial during Super Bowl LX on February 8, 2026—and the company is promising its most ambitious spot yet.
“In 2026, Nerds is coming back bigger and bolder, and our whole team is ready to deliver unforgettable moments our fans crave and introduce millions more to the ultimate game day treat,” said Ferrara CMO Greg Guidotti. “What we have planned for 2026 is next level … and something everyone’s taste buds will be craving!”
The announcement builds on back-to-back Super Bowl successes and continues Ferrara’s ongoing strategy to position Nerds as one of the most entertaining and distinctive brands on advertising’s biggest stage.
If you want to revisit Nerds’ recent Super Bowl history, you can browse past ads here:
👉 https://www.superbowl-ads.com/super-bowl-commercial-archive-video/2025-ads-video/
A Look Back: Shaboozey, the Giant Gummy, and a Parade for the Ages
Nerds’ 2025 Super Bowl ad was one of the most memorable spots of the year. Featuring Nigerian-American crossover artist Shaboozey, the commercial followed a lively street parade led by the singer and a towering CGI Gummy Cluster character, performed over a modern twist on Louis Armstrong’s What a Wonderful World.
This was the second appearance for the beloved Gummy. Nerds introduced the character in its 2024 Super Bowl commercial starring TikTok personality Addison Rae, establishing a surreal and candy-coated creative identity that has defined the brand ever since.
Looking for more iconic Super Bowl ads?
How Nerds Gummy Clusters Sparked a Super Bowl Run
Ferrara’s emergence as a Super Bowl regular can be traced directly to the explosive success of Nerds Gummy Clusters. After acquiring the brand from Nestlé in 2018, Ferrara reimagined Nerds and struck gold with the crunchy-meets-gummy mashup.
In just five years, the product helped transform Ferrara from a $50 million business into a $500 million powerhouse—giving the company both the confidence and financial backing to return to the Super Bowl year after year.
What to Expect in 2026
Ferrara hasn’t yet revealed specifics of this year’s creative direction—or whether the fan-favorite Gummy character will return—but the CMO’s statement makes one thing clear: the brand is aiming to top everything it’s done before.
With momentum building and demand surging, Nerds is positioned to deliver another playful, colorful, and unforgettable moment during Super Bowl LX.
We’ll post hi-res images, teasers, and updates as soon as Ferrara releases them.
