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2022 Nissan – Thrill Driver with Eugene Levy, Brie Larson, Danai Gurira and Dave Bautista

The Nissan 2022 Super Bowl ad, titled “Thrill Driver”, was a 60-second commercial that aired during the fourth quarter of Super Bowl LVI. It marked Nissan’s return to Super Bowl advertising after a seven-year absence. The ad featured a star-studded cast and promoted both the all-new 2023 Nissan Z sports car and the all-electric 2023 Nissan Ariya.

The commercial begins with Eugene Levy, a self-proclaimed “Dragon” who believes coffee is all the excitement he needs, is tossed the keys to a yellow Nissan Z by Nissan Brand Ambassador Brie Larson. He takes it for a spin and experiences a transformation into an action hero, complete with a long, gray wig and tattoos. He encounters Catherine O’Hara driving a Nissan Ariya, then pulls up to a cafe where Danai Gurira and Dave Bautista are discussing a script. They notice Levy’s transformation and the scene transitions into a high-octane action movie sequence, with Levy, Gurira, and Bautista thwarting bad guys.

The action includes Levy driving the Nissan Z through an urban landscape, being chased by motorcyclists, and engaging in a dramatic rooftop confrontation where he catches a falling Dave Bautista in mid-air.

The ad concludes at the Hollywood premiere of the fictional movie “Thrill Driver”, with the cast celebrating. Brie Larson then takes the keys back from Levy, stating she’s going to drive.

The ad featured:
Eugene Levy
Brie Larson
Danai Gurira
Dave Bautista
Catherine O’Hara

SuperBowl-Ads.com noted that the ad’s soundtrack includes “Give It to Me Baby” by Rick James and “What’d I Say” by Ray Charles.

The commercial was created by the agency TBWA\Chiat\Day and directed by Craig Gillespie, known for his work on I, Tonya and Cruella.

The Super Bowl ad was part of a larger 360-degree campaign that included teasers, movie trailers, a collectible action figure of Levy’s character, and an augmented reality Snapchat lens. The campaign also tied into a sweepstakes to win an all-new 2023 Nissan Z.

Get exclusive access to Thrill Driver content and enter for a chance to win the All-New 2023 Nissan Z here: https://www.nissanusa.com/thrilldriver/

Subscribe to the Nissan USA YouTube Channel: https://www.youtube.com/user/nissanusa

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#ThrillDriver #NissanZ #NissanAriya

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