Home
1. News Articles
2. News by Year
3. 2016
4. William Shakespeare Holds the Key to a Great Super Bowl Ad - TIME

William Shakespeare Holds the Key to a Great Super Bowl Ad – TIME

Keith A. Quesenberry is an Assistant Professor of Marketing at Messiah College and the author of Social Media Strategy.

The best ads tell a five-act story

Source: Google News Super Bowl Commercials
William Shakespeare Holds the Key to a Great Super Bowl Ad – TIME

Share this:

• Twitter
• Facebook

You might like these

The 10 Most Controversial Super Bowl Ads of All Time – AdAge.com (blog)

February 6, 2016

Bud Light Bets on Amy Schumer and Seth Rogen With Super Bowl Ad – Wall Street Journal

January 21, 2016

What a CMO Looks Like When He Knows His Super Bowl Ad Was a Total Waste – Adweek

February 1, 2016

Watch: Super Bowl 2016 commercials leak for Pokemon, Doritos, Bud Light – SILive.com

January 25, 2016

​Sex doesn’t sell in Super Bowl ads – CBS News

January 27, 2016

George Parker: why this year's Super Bowl ads won't be as brave as Apple's '1984' – More About Advertising | Insights into Advertising

January 25, 2016

Sex really doesn't sell—debunking Super Bowl advertising myths – Quartz

January 24, 2016

Super Bowl Ads This Year Might Be a Snooze – ABC News

February 2, 2016

Pokémon's Super Bowl ad channels every great Nike and Adidas commercial – The Verge

January 25, 2016

Super Bowl Ad Review: Heinz Spot Tastes Like The Real Deal – Variety

February 6, 2016

Super Bowl 50: Panthers vs. Broncos odds, analysis, commercials, halftime info, more – Washington Post

January 26, 2016

Second-Year Super Bowl Advertisers Face Their Own Pressures to Succeed – New York Times

January 24, 2016

The Worst Super Bowl ads of all time will make you cringe – Mashable

February 7, 2016

Here’s Why Companies Spend Millions On Super Bowl Ads – Fortune

February 7, 2016

Why Hollywood’s Super Bowl Ads Smack of Desperation – Fortune

February 6, 2016