2013 SAMSUNG Super Bowl XLVII Teaser “El Plato Supreme” 2013 SODASTREAM – Sodastream Effect 2013 GO DADDY – Perfect Match 2013 PARAMOUNT PICTURES – World War Z with Brad Pitt 2013 LINCOLN – Once Upon A Tweet with Jimmy Fallon 2013 GILDAN – Getaway 2013 KIA FORTE – Hot Bots 2013 ETRADE – Save It 2013 OREO – Whisper Fight 2013 M&M’s – Anything for Love 2013 LINCOLN MKZ – Phoenix 2013 BEST BUY – Questions with Amy Poehler 2013 DODGE RAM TRUCKS – God Made a Farmer 2013 WONDERFUL PISTACHIOS – Get Crackin’ Gangam Style with PSY 2013 BUD LIGHT – Lucky Chair 2013 BUDWEISER BLACK CROWN – Coronation 2013 DORITOS – Goat 4 Sale 2013 DORITOS – Fashionista Daddy 2013 BUDWEISER BLACK CROWN – Celebration 2013 DISNEY PICTURES – Oz: The Great and Powerful 2013 CENTURY 21 – Wedding 2013 UNIVERSAL PICTURES – Fast and Furious 6 2013 HYUNDAI GENESIS – Excited 2013 CALVIN KLEIN – Concept Underwear 2013 TACO BELL – Viva Young 2013 CARS.com – Wolf 2013 BUD LIGHT – Journey with Stevie Wonder 2013 PARAMOUNT PICTURES – Star Trek Into Darkness 2013 MilkPEP – Morning Run with Dwayne “The Rock” Johnson 2013 SAMSUNG – The Next Big Thing 2013 JEEP – Whole Again with Oprah Winfrey 2013 PEPSI NEXT – Party 2013 HYUNDAI – Epic Playdate with “The Flaming Lips” 2013 MERCEDES BENZ – Soul with Willem Dafoe 2013 KIA – Space Babies 2013 SPEED STICK – Unattended Laundry 2013 Beck’s Sapphire – Fish Serenade Allstate’s Post-Game Super Bowl XLVII Mayhem “Apple” Commercial 2013 TIDE – Miracle Stain 2013 HYUNDAI SONATA TURBO – Stuck SuperBowl-Ads.com Top 5 Ads of 2013 (Super Bowl XLVII) 2013 HYUNDAI SANTA FE – Team 2013 BUDWEISER – Clydesdales: Brotherhood

2013 LINCOLN MKZ – Phoenix

It’s not what you think.

Lincoln, the luxury automotive brand, today released its second Super Bowl ad that is a part of its purchase of two 30-second spots to air during the broadcast. The brand spot featuring the 2013 MKZ is titled “Phoenix,” and graphically showcases the new beginning of the brand with an MKZ emerging from the flames of a Lincoln Town Car.

These Super Bowl ads represent a significant piece in the Lincoln reinvention strategy as the brand attracts a new market of individual-minded luxury consumers. Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases.

Agency: Hudson Rouge

Production Company: Imperial Woodpecker
Director: Stacy Wall

Editing Company: Cut+Run
Editors: Isaac Chen
MD: Michelle Burke
EP: Carr Schilling
Producer: Ashley Carrier

You might like these