The Best and Worst Super Bowl Ads of 2025: A Year of Memorable Moments

The Super Bowl is not just a sporting event; it’s a cultural phenomenon where creativity meets commerce in the ad breaks. This year, the 2025 Super Bowl commercials ranged from heartwarming to hilariously bizarre. Here’s a look at the highlights and lowlights according to SB Nation.

Best Commercials of 2025

Budweiser’s Clydesdales: Returning with their iconic charm, Budweiser delivered a nostalgic tale of resilience with a heartwarming twist. The young Clydesdale saving the day reminded viewers of all things heroic and adorable.
Michelob Ultra’s Pickleball Hustle: Featuring star-studded appearances and a humorous storyline, Michelob Ultra captured attention with its fun pickleball showdown led by Catherine O’Hara and Willem Dafoe.
Lay’s Little Farmer: Lay’s took a simple concept of a potato falling off a tractor and turned it into an adorable journey. It perfectly showcased the roots of their product in an endearing way.
Jordan Brand’s Love Hurts: Celebrating Jalen Hurts’ Super Bowl debut, this commercial played off his last name with flair, capturing the spirit of perseverance and love for the game.
Dunkin’s DunKings: Ben & Casey Affleck led a star-studded cast in a cinematic Dunkin’ ad that mixed humor with a touch of Boston pride, delighting fans with its creativity.

Worst Commercials of 2025

Coffee Mate’s Tongue-Twister: In an effort to promote their new Cold Foam, Coffee Mate’s ad was more bizarre than appetizing, leaving some viewers scratching their heads.
Hellmann’s When Sally Met Hellmann’s: The attempt to capitalize on nostalgia with a “When Harry Met Sally…” spoof felt misplaced for a mayonnaise ad, missing the comedic mark.
Tubi’s Flesh Hats: With a concept that seemed outlandish, Tubi presented an ad that left viewers bewildered rather than entertained with its peculiar theme.
Coors Light’s Slow Monday: While meant to capture the post-Super Bowl blues, this ad struggled to connect its message of relaxation with the Coors brand.
Skechers with Andy Reid: Despite Andy Reid’s charm, the ad couldn’t justify a storyline that seemed to lack clear direction, leaving many to wonder why he was featured yet again.

Visit SB Nation’s full article for more insights on these ads and their impact this year. Whether you’re reliving your favorite moments or catching up on what you missed, these commercials provided as much drama and delight as the game itself.