Famous Food Super Bowl Mascots in Instacart’s First Super Bowl Ad
Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The ad creatively pits these mascots against each other in a race to deliver groceries to a family making pancakes, highlighting Instacart’s broad grocery delivery services.
This strategic move is part of Instacart’s broader brand campaign called “We’re Here,” which emphasizes their expertise in grocery care and delivery. By associating with recognizable mascots from brands that sell on Instacart, the company aims to solidify its position as a household name in the competitive grocery delivery market.
In addition to the Super Bowl ad, Instacart is engaging in social and in-person activations, offering deals and free products from the featured brands. This effort marks Instacart’s first collaboration with the agency TBWA\Chiat\Day LA, known for producing notable Super Bowl campaigns for other major brands.
Overall, Instacart aims to assert itself as a leader in online grocery through this high-profile campaign, differentiating itself by focusing on customer convenience and expertise rather than solely on price and savings.
Read more at Adweek
