Nerds Confirms 2025 Super Bowl Appearance Following Last Year’s Smash Hit
Nerds Candy has announced its return to the Super Bowl for a consecutive year to showcase its popular Gummy Clusters. Following an overwhelming fan reaction to its debut in last year’s Big Game, the candy brand has seen a significant increase in market presence, with household penetration rising by 3.3 points since February.
Celebrated as the top-selling item in the sugar confections category, according to Circana research, Nerds plans an “expansive” campaign for the 2025 Super Bowl LVIX. The strategy includes a blend of paid media, retail promotions, PR, and digital and social media efforts to amplify reach.
The creative force behind the first successful ad, Digitas Chicago, will partner again with Nerds, alongside Golin for PR and iProspect for paid media strategies. Greg Guidotti, Chief Marketing Officer at Ferrara, expressed excitement about reintroducing the Nerds brand to a global audience, aiming to offer a “multisensorial journey” during the upcoming Super Bowl.
Last year’s Super Bowl ad featured TikTok sensation Addison Rae and marked the first-ever Big Game spot for a Ferrara brand, setting a high standard for future commercials.
