Emma Stone and Yorgos Lanthimos Cinematic Squarespace Super Bowl Ad Teaser “Unavailable”
Unavailable. 02.08.26
Emma Stone is bringing her Oscar-winning gravitas to the biggest stage in American advertising, starring in Squarespace’s new Super Bowl commercial, *Unavailable*. The spot extends her celebrated creative partnership with director Yorgos Lanthimos, the mind behind *The Favourite*, *Poor Things*, *Kinds of Kindness* and *Bugonia*. While this latest collaboration trades Lanthimos’ usual surreal narratives for a more straightforward brand message, the teaser makes clear that viewers can still expect the bold, unsettling and darkly funny tone that has defined their work together.
*Unavailable* marks Squarespace’s 12th appearance among this year’s Super Bowl commercials and will air between the first and second quarter of Super Bowl LX. The in-game ad runs 30 seconds, but the brand has released a 15-second black-and-white teaser that offers only fragments of the story — including a haunting shot of Stone in tears — without revealing why she’s so distraught. The spot was shot in London on black-and-white film, with production design by James Price (*Poor Things*, *Bugonia*, *The Iron Claw*) and music from Lanthimos’ longtime collaborator Jerskin Fendrix, giving the campaign a distinctly cinematic feel that stands out even in the crowded world of Super Bowl ads.
Squarespace is leaning into that movie-like atmosphere with a series of campaign posters that build out the world of *Unavailable* and deepen the mystery around Stone’s character. The brand is rolling these visuals out ahead of game day, using them to create a narrative arc that will unfold right up until kickoff on Feb. 8. It’s a strategy that mirrors how studios market prestige films and reflects how sophisticated Super Bowl advertising has become, with teasers, key art and social storytelling extending far beyond the 30 seconds on air.
For Lanthimos, *Unavailable* is one of two Big Game projects this year; he also directed a 2026 Super Bowl ad for food-delivery app Grubhub, marking his first foray into Super Bowl advertising. For Stone, this Squarespace campaign is her first and only Super Bowl appearance to date, making *Unavailable* a highly anticipated entry in the 2026 lineup of Super Bowl commercials. Fans tracking the evolution of high-concept Super Bowl ads can revisit past game-day spots in the [Super Bowl commercial archive](https://www.superbowl-ads.com/super-bowl-commercial-archive-video/2024-ads-video/) and explore other [unforgettable Super Bowl ads](https://www.superbowl-ads.com/category/unforgettable-ads/) to see how cinematic storytelling has become a powerful differentiator in Super Bowl advertising. As *Unavailable* rolls out across teasers, posters and the final in-game cut, it’s poised to be one of the most talked-about campaigns of Super Bowl LX.
Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life. On Squarespace’s dynamic all-in-one platforms, customers can claim a domain, build a website, sell online, and market a brand. Our suite of products combines cutting-edge design and world-class engineering, making it easier than ever to establish and own your online presence.
